Apr 6, 2014 - Below is my corporate diversification strategy analysis of Microsoft. While there is no public information regarding allocation of these costs, many of. Based on the the BCG matrix, Microsoft is correctly taking from cows. The BCG matrix helps you to develop sustainable strategies for your product lines. Thanks to its wide range of programs, Microsoft Office 365 is guaranteed to. Each business unit and incorporates this information into the size of the circles.

Number of employees 16,000 worldwide Website Boston Consulting Group, Inc. ( BCG) is an American multinational firm with more than 90 offices in 50 countries. Founded in 1963 by, it advises clients in management decisions across private, public, and sectors around the world, including more than two-thirds of the, and is one of the ' strategy consulting firms known as 'MBB'. It was ranked the second most prestigious management consulting firm in a branche-internal survey. BCG was ranked in the top 10 of 's ' in 2019. Contents • • • • • • • • • • • • • • History [ ] The company was founded by, a and alumnus.

After many years in the purchasing department of in Pittsburgh (where pricing behavior gave him the idea of the ), he joined in. In 1963, he was recruited by The Boston Safe Deposit and Trust Company to form an internal consulting arm for the organisation. He founded a one-man unit called the Management and Consulting Division. Henderson believed that in a competitive landscape in which larger and better-known consulting firms were present, BCG must carve out a distinctive identity by focussing on specialisation. In 1966, BCG became the first Western strategy consulting firm to open an office in Japan. It expanded in Europe in the 1970s, opening offices in London, Paris, Munich, and Milan. In 1975, Henderson arranged an to buy shares from The Boston Company, the parent corporation of The Boston Safe Deposit and Trust Company.

The buyout of all shares was completed in 1979, making the firm fully owned by its employees. When Henderson stepped down as president and CEO in 1980, BCG had seven offices and 249 consultants. He stayed on as chairman until 1985, when he formally retired from BCG. In January 2013, became the sixth president and chief executive officer of BCG.

In April 2015, the company launched BCG Henderson Institute in honor of its founder,, on his hundredth birthday. The institute was ranked the third Best For Profit Global Think Tank by the in January 2018. In June 2016, the reported BCG would be consolidating their two Boston offices and moving into a new 13-story, 370,000 square foot building on the city's.

The headquarters is located at the site of the former restaurant. Awards and recognitions [ ] BCG received the number 1 spot in Consulting Magazine's 2016 'Best Firms to Work for' ranking. BCG also won this recognition in Consulting Magazine's 2014 'The Best Firms to Work For' ranking, in the edition released in September 2014.

Fortune Magazine ranked BCG second in its 2011- 2012 lists of the 'top 100 best companies to work for'. The 2017 and 2016 rankings by Fortune listed BCG as the third 'best company to work for.' And in 2015 BCG ranked second. BCG has also been listed in Consulting magazine's 'Best Firms to Work For' list every year since 2001, received a perfect score on the Corporate Equality Index formulated by the Human Rights Campaign for the past six years, and been rated by Working Mother magazine as one of the 'best companies' for working mothers for the past six years. Recruitment [ ] BCG's recruiting process is notoriously demanding, typically taking candidates through computer-based examinations and multiple rounds of and experience-based interviews. In 2013, career review site ranked BCG as the 3rd most difficult company with which to interview. Developed concepts [ ] 'Growth-share matrix' [ ]. Gta san andreas indir.

BCG matrix of example data set In 1969, BCG created the 'growth-share matrix', a simple chart to assist large corporations in deciding how to allocate cash among their business units. The corporation would categorize its business units as 'Stars', 'Cash Cows', 'Question Marks', and 'Dogs' (originally 'Pets'), and then allocate cash accordingly, moving money from 'cash cows' toward 'stars' and 'question marks' that had higher market growth rates, and hence higher upside potential. Experience curve [ ]. Main article: The experience curve illustrates that the more often a task is performed the lower the cost of doing it will be. The task can be the production of any good or service.